Lynyrd Skynyrd & Sounds of the South

"Along come Mister Yankee Slicker, sayin', 'Maybe you're what I want.'"
-- Lynyrd Skynyrd, "Workin' for MCA," Second Helping

(follow-up to 12/31/14 post)
In Summer 1972, Al Kooper was working with his back-up band Frankie & Johnny at Studio One in Doraville, just outside Atlanta. Session-work during the day, downtown club scene at Funochio's into the night. (A fellow childhood summercamper ran the place.) First week of his visit, Boot was playing. Kooper sat in. The second week, July 17-22, a band from Jacksonville FL was booked. They were a familiar presence at Funochio's, having already played week-long gigs there in March and May that year.

Lynyrd Skynyrd at Funochio's, 1972, Atlanta GA,
view from the upstairs bar;
photo by Carter Tomassi

Kooper's initial encounter with the no-nonsense music of Lynyrd Skynyrd in the edgy, volatile* environment of Funochio's was a pivotal moment. He'd been on the prowl for "three-chord" bands to fill what he perceived as a void in the prog-rock-laden music environment of the early 70s. At the same time, he was well aware that Phil Walden was onto something, and that Walden, at the time, pretty much had a monopoly on the emerging genre of Southern Rock. In his autobiography, Kooper recalls:

"My business plan was thus: No record company but Phil Walden's Capricorn Records based in Macon, Georgia, understood that something was going on in the South. If Capricorn turned a band down, they were pretty much doomed, because no other label understood this phenomenon. I decided I would start my own label as an alternative to Capricorn and base it out of Atlanta." 

By the end of that week, Al Kooper was sitting in with Lynyrd Skynryd at the club. On Saturday night he offered them a recording deal which included him as producer. Without any commitments in place, he then managed to convince MCA Records in LA to distribute his yet-to-be-launched "Sounds of the South" label. Kooper settled into his new home in Sandy Springs, another suburb of Atlanta's sprawl. At last, Lynyrd Skynyrd's manager contacted him. Small world, their manager was none other than Alan Walden, Phil's younger brother. Capricorn had already passed on signing the band. It took a couple of months, but a deal was eventually hammered out. In the meantime, Al Kooper signed his first band for Sounds of the South: Mose Jones, a popular, well-respected, extremely talented Atlanta group. (They changed their name from Stonehenge in 1972.) Kooper had a plan:

"In my mind, stylistically speaking, Mose Jones were my Beatles, and Skynyrd were my Stones." 

Mose Jones was first in the studio, and first released. (Another post will discuss their story.) On July 29, 1973, Al Kooper hosted his Sounds of the South launch party at Richards, Atlanta's famed club-of-the-moment. The label's first two signings were showcased to radio, press, and industry honchos. Lynyrd Skynyrd's first album (Pronounced Leh-nerd Skin-nerd), produced at Studio One in Doraville, was released two weeks later on August 13, 1973. "Free Bird" was the closing track.

For Skynyrd, timing and luck intervened when Kooper ran into Pete Townshend and The Who's manager Peter Rudge at MCA. Kooper sold them on Lynyrd Skynyrd as opening act for their upcoming North American tour promoting Quadrophenia. It was a huge leap of faith for all involved, being Lynyrd Skynyrd's first experience in such enormous venues. Kooper stepped in to mix their sound in the quirky context of The Who's unusual set-up. The band and crew were fine with that, and everyone rose to the occasion. According to Kooper:

"Somehow it all fell into place, and Skynyrd began to do what no opening band for The Who had ever done–they got encores!"

Previous bookings for small venues were cancelled as the band's popularity and record sales surged. The Atlanta club scene became a receding image in Lynyrd Skynyrd's rearview mirror. The rest, as they say, is history. Enormous success was commingled with enormous tragedy, a story well-documented elsewhere. 

*Business as usual included a couple of stabbings, a couple of shootings, open drug use, rivalrous drug dealers, and drunken bad behavior of all sorts. I once witnessed a drag queen at the downstairs bar beating up a guy with a shoe.

Sources:
The Morton Report, "New Music for Old People: Rarities From the Sounds of the South Label," by Al Kooper, September 14, 2012
Backstage Passes and Backstabbing Bastards, by Al Kooper, published by Billboard Books, 1998, and Backbeat Books, 2008
Rolling Stone, 100 Greatest Artists, 95/Lynyrd Skynyrd, by Al Kooper