 |
| Steve Cole (left) and promoter Alex Cooley at Piedmont Park, Atlanta GA, photo by Carter Tomassi |
 |
| Discovery, Inc., 1973 roster sample, (click to enlarge) |
In 1974, Discovery, Inc., merged with Holliday Group, another agency in the city. They retained the Discovery name and secured their standing as largest agency in Atlanta. Search results past the merger return very little information. A posting at thestripproject.com indicates that Steve Cole has since passed. Longtime Atlanta musician Darryl Rhoades wrote that Cole "understood the possibilities of the music scene way before other promoters actually acted on it. He predicted that one day bands would be playing huge venues to packed audiences." Atlanta's musical past owes much to Steve Cole.
 |
| Steve Cole, Discovery, Inc., photo from Billboard, May 24, 1974 |
Acts represented by Discovery between 1968 and 1974 include: Albatross, The American Cheese, Applejack, Armon, Atlanta Vibrations [later, Vibration], Avenue of Happiness, Axis, The Bag, Booger Band [later, just Booger], Brick Wall, Brother Bait, Buster Brown, Caliban, The Celestial Voluptuous Banana, Choice, Clear, The Coconut Confetti, The Daze After, Dear John, Dogwood, East Side Blues Band, The Electric Collage Light Show, Fifth Order, Flint, Foxes, Gingerbread, Glass Menagerie, Hampton Grease Band, Heat, Hydra, Interprize, Kudzu, Leviathan, Lynyrd Skynyrd, Micropolis, Milkweed, The Mud Child, The New Explanation, The Night Shadows featuring Little Phil, Orpheum Circuit, Pale Paradox, Papa Doc, The Peppermint Confederacy, Perpetual Motion [later, The Motion], Protrudamus, Radar, Resurrection, Rude-Frye, Russian Butt Broil, St George and the Dragonlite Show, Scald Cats, Smokestack Lightnin', The Soul-Jers, Soul Support, The Spontaneous Generation, Stillbrooke, Stonehenge [later, Mose Jones], Stump Brothers, Sweet Fire, Sweet Younguns [later, just Younguns], Traktor, Warm, and West End.
I promise I did not make up any of these names.
Sources:
"Bookers See Southern Bands Still to Be Recorded, Allman Brothers Success a Continuing Momentum," Billboard, May 24, 1974
"Inside Track," Billboard, October 26, 1974
The Great Speckled Bird, advertisements, 1968-1974
"Inside Track," Billboard, October 26, 1974
The Great Speckled Bird, advertisements, 1968-1974
